Introduction
When setting up an Amazon store, business owners often wonder if they need to use their company's registered name or if they can choose a different name. In this article, we will explore whether the English name of an Amazon store must be the Pinyin of the business license name or if there is room for flexibility.
Legal Requirements
According to Amazon's policies, a seller's store name must match the name on their business license. This means that if your business is registered under a specific name, your Amazon store must use that exact name in English or Pinyin. This aids in ensuring that customers can easily recognize your business, enabling you to build a trustworthy reputation in the marketplace.
The company's name must be registered under the correct category and address, and all business activities should be conducted under the licensed name. If the company has several registered brands, Amazon allows each brand to have its own store name, as long as the brand trademark is registered successfully.
Summary
It is critical to adhere to Amazon's policies when setting up a store. Also, it is essential to consider factors such as store branding and customer recognition in your final decision. Remember that your store name must match your registered business name, whether in English or Pinyin, to avoid unwanted legal issues.
Make sure to double-check your business license information and apply the necessary information when setting up your Amazon store. A well-branded, easily recognizable store name will aid in building customer trust, increasing sales, and establishing a reputable brand.
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