Why is Apple's signature font English?
As one of the world's most successful electronic brands, Apple's identity is recognizable even by those who have never used Apple products. The sleek and stylish apple silhouetted logo has become an iconic symbol for modern technology, but have you ever wondered why the font of the word "Apple" in the logo is in English?
The Origin of Apple's Font
In the early days of Apple, the company's co-founder, Steve Jobs, was in charge of the company's branding strategy. Jobs had a unique sense of art and design, and he believed that the typography of Apple's logo would play a crucial role in the company's success. Jobs was inspired by the typography of his college's campus, Reed College, and he wanted Apple's logo to reflect the same elegance and simplicity.
Jobs then hired a freelance graphic designer named Rob Janoff to design the logo. Janoff presented Jobs with a few versions of the apple silhouette, and Jobs chose the one that is now well-known today. Janoff then used a font called Garamond to create the word "Apple" on the logo. Garamond is a traditional serif font that originated in the 16th century and has been widely used in English literature, making it a perfect choice to convey elegance and sophistication.
Why Not Use A Chinese Font?
Apple has a substantial presence in China, where Chinese characters are the official writing system. Given this fact, one may question why Apple did not choose a Chinese font for the word "Apple" on its logo. However, English is the universal language, and it is the most widely spoken language in the world. By using an English font for the word "Apple" on its logo, Apple can appeal to a more global customer base. Additionally, Apple's primary market has always been the Western world, where English is the most common language.
In conclusion, the font of the word "Apple" on the company's logo reflects the elegance and simplicity of the company's products. The use of the classic Garamond font provides a timeless quality to the logo, while the decision to use English reflects the company's global appeal. The Apple logo is one of the most successful branding designs in history, continually giving the company a professional aesthetic that has stood the test of time.
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