What are the requirements to sell on Amazon?
Amazon is one of the largest e-commerce platforms in the world, with millions of customers and third-party sellers. If you are planning to sell your products on Amazon, here are some of the requirements you should meet:
1. Account Setup
The first step to selling on Amazon is to create a seller account. You can choose between an individual selling plan or a professional selling plan. Individual selling plans are suitable for small businesses or those who plan to sell few items per month, while professional selling plans are for those who plan to sell more than 40 items per month.
You will need to provide personal information such as your name, address, and phone number, as well as information about your business, such as its name, legal structure, and tax ID. Additionally, you will be required to provide payment information, such as a credit card or a bank account, to receive payments from Amazon.
2. Product Requirements
Amazon has strict product requirements to ensure that they meet their customers' expectations. When selling on Amazon, the products you sell must comply with the following:
- Safe and legal to use and sell
- Not restricted or prohibited from sale
- Not counterfeit, stolen, or infringe intellectual property rights
- Have a valid product identifier, such as a UPC or EAN code
Additionally, if you plan to sell products in certain categories, such as clothing or toys, they may have additional requirements, such as compliance with safety standards or specific labeling requirements.
3. Seller Performance Metrics
Amazon also measures your performance as a seller through various metrics. These metrics include:
- Order defect rate
- Pre-fulfillment cancel rate
- Late shipment rate
- Tracking rate
- Customer response time
Meeting or exceeding these metrics can improve your seller performance and ensure that customers have a positive shopping experience. Failing to meet these metrics can result in account suspension or termination.
Overall, selling on Amazon requires a seller to meet certain requirements, such as setting up a seller account, complying with product requirements, and meeting performance metrics. By meeting these requirements, sellers can benefit from the large customer base and the reputation that Amazon has built as a trusted platform for e-commerce.
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